As the capabilities of Large Language Models and autonomous Agents within the Salesforce ecosystem accelerate, businesses face a pressing question: how do you turn hype into tangible outcomes?

At the recent Agentforce World Tour in Melbourne, our Senior Principal Consultant for Salesforce, Kel Henderson, joined a series of strategic discussions exploring the exciting opportunities offered by their enterprise platform in the A.I. era. The insights gained go beyond product updates: they speak directly to how organisations can unlock value, reduce friction, and scale transformation through smarter Agent deployment.

Below, Kel lists four key takeaways from the event that focus on how businesses can get the most out of the next wave of Salesforce innovation:

3. Data quality and governance are key enablers

Good data is essential for good Agents, but it’s not the only requirement. Although Salesforce already has a strong data security layer in place, extending security and governance to external systems has become increasingly difficult. This is where the addition of AgentExchange provides notable benefits, as data integration points can be added with much less technical analysis and implementation effort. However, governance still requires rigorous testing, even as complex functionality becomes easier to implement.

4. Agentforce 3 positions Salesforce for Agent-driven growth

Agentforce 3 added Model Context Protocol (MCP) and Agent2Agent (A2A), which enables Agents to better integrate with external systems, with AgentExchange serving as SalesForce’s new marketplace for agents—much like AppExchange is for traditional apps. These improvements, combined with an unlimited consumption license for Agent usage, effectively remove many of the traditional adoption barriers that have hindered enterprise implementation. However, despite the scale of these product enhances, the company’s marketing message remains largely unchanged.